The Hybrid Hospitality Podcast

E6: Eric Jafari on creativity, connection and the reinvention of the hotel space

April 9, 2021

In this episode, we speak to Eric Jafari, Chief Development Officer and Creative Director at edyn.

Eric heads up edyn’s pan-European real estate development platform and leads on the broad creative direction of its brands. He was one of the original co-founders of Locke, an innovative brand that blends the traditional apart-hotel format with the design, F&B and programming of a boutique hotel.

In this episode, we talk about Locke’s rapid expansion plans, learn how edyn have created a behind the scenes culture that encourages innovation and hear what Eric believes are the biggest opportunities for hotels in a post-COVID world.

To find out more about edyn, visit 
To find out more about Locke, visit 
To find out more about Stay the Night, visit 

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Produced By White Hot

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